Check your website. Get your report.
Enter your domain to check your website’s search foundations and get a PDF report of what to investigate.
The scan retrieves HTML from up to 20 accessible pages. It does not run JavaScript. Mobile and desktop performance tests cover the homepage; other findings concern the pages and resources included in the scan.
Get an automated report you can read, save and work through. The scan checks your website; it does not measure your Google rankings or whether an AI assistant recommends your business.
From scan to action
Review technical findings, page information and crawler access in one place. Save a PDF with affected URLs and an initial action plan to work through with your developer.
See what the audit checksStart with the problem
Someone looking for your service needs to establish a few things quickly: whether you do the work, where you provide it, what happens next and how to contact you. A page that leaves these details unclear creates extra work for the visitor. Technical problems can make the same information harder for a search engine to access or interpret.
An audit gives you evidence to investigate. It is useful when you have launched a new website, changed platforms, added services or noticed that an important page receives little search traffic. It can also help you ask better questions when a developer or agency proposes changes.
A generic page title or heading may say very little about the work you provide. Check whether a visitor arriving directly on that page can understand its subject without first visiting the homepage.
A clear service description gives that person a better basis for deciding whether to enquire.
Large images, shifting content or slow responses can interrupt someone trying to read a service page or complete a form. A performance measurement helps identify where to investigate; a real phone check shows how the journey feels.
Review the page and the task together, so a higher score does not become the only objective.
An old address, an outdated service description or conflicting opening hours can leave people unsure which information to trust. Compare the visible page with the details used in structured data and business listings.
Keeping those facts aligned makes it easier for customers to act on accurate information.
Inside the audit
The scan retrieves HTML from up to 20 accessible pages and runs mobile and desktop performance tests on the homepage. It cannot read content that appears only after JavaScript runs. Each finding needs context: an element that is missing on one page may be entirely appropriate on another.
Titles and headings help describe a page. A report can flag missing or repeated values, but it cannot decide whether your description accurately reflects the service. Read the page alongside the finding: would someone understand the subject, the audience and the information available?
For example, three service pages with the title “Home” deserve a closer look. Giving each one a useful, accurate title helps distinguish the pages. Repeating a town or a keyword throughout every heading is not a substitute for explaining the work.
Your review: Compare the title, main heading and opening paragraph with the actual purpose of the page.
A page may include a canonical URL, indexing instructions and links that affect how it is discovered or interpreted. A sitemap can help identify important URLs. These are useful technical signals to inspect after a redesign or migration, especially when an important service page seems to have disappeared from search.
The audit reports what it can observe from outside your website. Use Search Console to investigate Google's view of a particular URL and the indexing status of your pages. A successful visit by this audit does not prove Google has indexed the page.
Your review: Confirm the intended version of each important page and investigate unexpected noindex or canonical settings before changing them.
The homepage is submitted for mobile and desktop performance tests. Available lab measurements can help identify loading and rendering problems to investigate. Results can vary between runs because test conditions and the page responses vary. A lab result is not a pass for real visitor Core Web Vitals across the website.
Keep the customer's task in view. Open the page on a phone, read the service information, use the menu and try the enquiry route. A fast loading page still needs to be legible and usable.
Your review: Check the page's behaviour as well as the score. If the measurement is unavailable, treat it as not checked and investigate separately.
Structured data gives machines explicit information about a page and the things it describes. The useful question is whether the markup is appropriate, accurate and consistent with what people can read. A local business should not add unrelated schema types simply to collect more green ticks.
The scan can identify the markup it finds. Its presence alone does not prove that every property is valid or that a search feature will appear. Review relevant markup with a validation tool and check that names, contact details and service descriptions match the visible page.
Your review: Use the correct type for the page. Keep the facts accurate, and validate the implementation.
Different crawlers serve different purposes. A robots.txt rule can express a preference for one named crawler without applying to every search engine or AI service. Before changing a rule, establish which service it concerns and whether the restriction was deliberate.
The report can surface relevant directives for review. It cannot confirm every crawler's real visit or establish that a firewall, CDN or hosting rule will let a particular service through. Server logs and the provider's own tools may be needed to investigate actual access.
Your review: Separate search access, user requested retrieval and model training policies. They are different decisions.
Image alternatives and sharing metadata contribute to how a page is understood in different situations. A missing alternative can be worth investigating when the image carries information. A purely decorative image may correctly use an empty alternative.
Likewise, a word count is a description of the retrieved page, not a target that every page must exceed. An accurate contact page can be short. A complex service may need much more explanation. Use the finding to review the information a person needs to complete their task.
Your review: Describe useful images appropriately and add content where it answers a real question.
SEO and AIO explained
SEO is the work of helping people discover relevant website content through search engines. Here, AIO means considering how your business and its information may appear in AI generated answers. Providers use several terms for this work, including answer engine optimisation and generative engine optimisation.
These experiences can overlap, but the evidence is different. A technical scan tells you about the website it inspected. Search performance data tells you about impressions and visits. An observed AI answer tells you what that service returned for a particular question at a particular time.
Can the system retrieve the page?
Is the information clear and useful?
Does it help answer this search?
| What you want to understand | Evidence to use | What it helps you do |
|---|---|---|
| Check website foundations | Retrieved pages, metadata, technical settings and available performance measurements | Identify findings to investigate on the website |
| Review Google search performance | Search Console queries, impressions, clicks and page data | Understand which searches and pages are producing visibility and visits |
| Investigate AI mentions and citations | Recorded answers for defined prompts, platforms, locations and dates | See when a business or source appears in the answers being observed |
An llms.txt file may be useful to a service that chooses to read it. Its absence is not a failed Google AI Overview requirement. Keep optional files separate from confirmed access problems.
This free audit does not send a set of prompts to AI platforms or track brand mentions. Use a separate, documented research process when you need to investigate those outcomes.
Read the evidence
The score summarises the checks in this report. It is not a Google score, a forecast of traffic or a percentage chance of being cited by AI. Read the findings behind it before deciding what to change.
Start with anything that conflicts with the intended behaviour of an important page. An accidental instruction to exclude a live service page is different from a deliberate instruction on a private or duplicate page. Priorities also depend on the pages your customers use, the work required and the risk of changing the website.
Open the affected page and check the evidence. Record what should happen and why the current behaviour appears wrong.
Give the responsible person the URL, the finding and the intended result. Ask whether a shared template or setting affects other pages.
Check the published page and the customer journey after the change. Run the relevant check again and retain the original report for comparison.
Review search activity and completed enquiries over a suitable period. A changed audit score does not, by itself, demonstrate a change in search performance.
Illustrative examples
These examples show how someone could use an audit. They describe invented situations, not customer results or promises of improved rankings.
An electrical contractor has separate pages for inspections, rewiring and commercial maintenance. Each uses the same page title: “Welcome | Example Electrical”.
A business launches a new service page after testing it in a preview environment. The published page still includes an instruction asking search engines not to index it.
The audit retrieves the site but the external performance service does not return a usable measurement.
Your audit report
The PDF gives you a record of the scan to save or share with the person looking after your website. Use it to agree which findings are relevant, who will investigate them and how you will check the changes.
A useful handover includes the affected URL, the evidence, the intended outcome and a way to verify the work. For example, “review these three repeated titles” is easier to act on than “improve SEO”. Keep the report with any notes about deliberate settings or tests that could not complete.
Illustrative data. The sample is not an audit of your website.
Understand the findings.
Choose your next steps.
A summary of the checks, with detail to help you investigate.
What to investigate firstEvidence · explanation · next step
After the scan
You may be able to correct an outdated description or contact detail yourself. Template settings, performance issues and indexing instructions may need a developer. Start by separating factual corrections from technical changes and larger decisions about your content.
If you would like Reeve Consult to help, tell us which website and pages you are concerned about, the findings you want to understand and what visitors need to be able to do. We can discuss the evidence, the intended customer journey and the work involved before you decide how to proceed.
Go into detail
Choose a guide for the task you are working on. Each explains the evidence to gather, what it means and how to decide what to do next.
Compare technical scans, content reviews, search performance analysis and AI answer research. Choose evidence that answers the question you actually have.
Read the guideInvestigate one missing page using its published response, robots rules, indexing instructions, canonical settings and Google's URL Inspection tool.
Read the guideUnderstand scan scope, check the evidence, group shared issues and give a developer specific tasks with a clear way to verify the published result.
Read the guideRecord useful customer questions, distinguish brand mentions from source citations and compare a defined sample of AI answers without overstating the findings.
Read the guideYour questions
It is a review of website information and technical settings relevant to discovery and use. This tool produces automated findings from the pages and resources it can access. It does not establish where you rank in Google or whether an AI service mentions your business.
No. It retrieves HTML from up to 20 accessible pages, starting at your homepage. It does not run JavaScript. Performance tests concern the homepage. Read the pages and measurements included in your report; a sample audit is not a complete crawl of a large website.
No. The score reflects this tool's checks and scoring method. It does not measure the quality of every customer journey, every ranking factor or an AI system's choice of sources. Use the findings alongside your website, Search Console data and relevant business goals.
Google says neither special AI files nor special schema are required for AI Overviews or AI Mode. Treat llms.txt as optional. Add structured data when it accurately describes the page and supports an appropriate use, rather than adding types simply to improve an audit score.
No. Google-Extended is separate from Googlebot's Search controls. Check which product a rule concerns and whether it expresses a deliberate policy before changing it.
A website resource or external measurement may be unavailable, restricted or outside the scan's scope. That result is a gap in the evidence. Check the note, investigate separately if the measurement matters, and do not treat an unavailable test as a measured failure.
No. Running the scan does not edit your pages or settings. Review recommendations before making changes, especially where the current behaviour may be deliberate.
The tool retrieves publicly accessible HTML rather than requiring a particular website plugin. It can be used with different website platforms, but it does not run JavaScript. Access restrictions and content that appears only after JavaScript runs can limit the findings.
Run a relevant check after a significant change, such as a redesign, migration or template update, and again when you have published corrections. Keep dated reports so you can compare the same pages and understand which measurements have changed.
No. This is Reeve Consult's website audit. In this page, AIO refers to optimisation for AI search experiences. AIOSEO is a separate WordPress product.
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Tell us what your website needs to do for the business and which findings you want to understand. We can discuss the evidence and the work involved before you decide what to change.
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