Launching soonReeve Consult presents
Adapt Leads.
The UK business data we needed to sell, joined to the email, LinkedIn, calling, CRM and agents we use to act on it. This is the real app.
- 7.9m
- UK businesses in the book
- 3.1m
- with a way to reach them
- 1.1m
- with a named director
- 365k
- emails verified at the mail server
What the tour shows
Eight things Adapt Leads does.
Adapt Leads takes you from the first search to the signed deal. These are the eight chapters in the tour above, each running in the real app with sample data.
- 01
Ask
Describe the campaign you want. Vela builds the audience, drafts the outreach and puts the plan in front of you.
Ask Vela on adaptleads.co.uk ↗ - 02
Find
Search 7.9 million UK businesses by sector, area and size, with contact details and the evidence behind each record.
The UK book on adaptleads.co.uk ↗ - 03
Record
Every value shows its working. Enrich now re-checks every source, and a field only changes when an independent source agrees.
Records on adaptleads.co.uk ↗ - 04
Email
Send from your own mailboxes and manage every reply in one inbox, sorted by what it means.
Email outreach on adaptleads.co.uk ↗ - 05
Deals
Turn an interested reply into a deal in one click, with the thread, the calls and the next step attached.
The CRM on adaptleads.co.uk ↗ - 06
LinkedIn
Run LinkedIn outreach from your own browser through the Chrome extension, at a careful pace.
LinkedIn outreach on adaptleads.co.uk ↗ - 07
Call
Work through a call list with the right person, the reason to ring and a short script in front of you.
Calls on adaptleads.co.uk ↗ - 08
Signals
Spot new directors, moves and brand-new companies across the businesses you sell to.
Adapt Insights on adaptleads.co.uk ↗
The engine underneath
Adaptive Context.
Facts arrive thin: a register filing, a website, a reply, a call. Adaptive Context ties each one to the right business and gives it weight as the evidence grows, until it is solid enough to act on. Everything you saw in the app runs on it.
Adaptive Context, in practice
One record. A week of adapting.
A new director is filed on Monday. Search finds and checks her email, Engage drafts the introduction, you approve it, she replies, Vela books the call and the deal moves. The old values stay in the record's history.
That is the difference between a list and a record that keeps up. A bought list is right on the day it is made and slowly goes wrong. An Adapt Leads record is re-checked as new evidence arrives, every change is dated and sourced, and each agent works from the version that is true now, not the one that was true when you first found the business.
Illustration. The business and people are made up.
Works in Claude, ChatGPT, Cursor and any MCP client.
Headless, too
Ask Adapt from your own AI.
Connect the UK book to Claude, ChatGPT, Cursor or any MCP client. Your assistant searches the book, reads each record with its labels and checks your allowance before it spends it.
It is the same book, with the same labels and the same approvals, whether you work in the Adapt Leads app or ask from the AI tool you already use every day.
How the connector works ↗Why we built it
We had to adapt to sell.
Reeve Consult sells to independent UK businesses every day. To do that well we needed to know which businesses to approach, who runs them, how to reach them and when a conversation would be welcome.
Bought lists went stale. Numbers were cut off, directors had moved on and nobody could say where a fact had come from. So we built our own: a book of UK businesses where every value shows its evidence, joined to the tools we use to reach out and follow up.
It changed how we sell. Adapt Leads is that platform, opened up to anyone who sells to UK businesses: a manufacturer selling to timber merchants, an IT firm looking for accountants with a new director, or an overseas supplier entering the UK.
Adapt Leads is built by Ibby Jalloh and Grant Woods, the same team behind Reeve Consult's payment services, web development and AI consultancy. Meet the Reeve Consult team.
Who it is for
Anyone selling to UK businesses.
Adapt Leads is for any business that sells to other UK businesses, wherever it is based. The industry does not matter. What matters is that your customers are UK companies, partnerships or sole traders.
A manufacturer or wholesaler can find the timber merchants, builders' merchants or retailers in a region, see who runs each one and reach the buyer with a reason to talk.
A professional services firm, such as an IT company, a broker or an accountant, can watch for new directors, office moves and brand-new companies in its patch and start the conversation while it is still timely.
A software supplier can build a UK pipeline from the businesses that match its ideal customer, then run email and LinkedIn outreach from the same list, with every reply turned into a deal in the built-in CRM.
An overseas supplier entering the UK gets a map of the market it is moving into: who the businesses are, how to reach them and which ones have just changed.
From one founder doing their own outreach to a whole sales team, everyone works from the same records and the same evidence, and nothing goes out without someone approving it.
Your questions
Reeve Consult and Adapt Leads.
What is Adapt Leads?
Adapt Leads is a UK business data and outreach platform built by the Reeve Consult team. It holds a book of 7.9 million UK businesses, labels every phone number, email, website and director for how sure we are, and joins that to email, LinkedIn, calling, a CRM and AI agents so you can act on it in one place.
Is Adapt Leads part of Reeve Consult?
Adapt Leads is built and run by the same team, Ibby Jalloh and Grant Woods, as its own product from Reeve Solutions Ltd. Reeve Consult carries on exactly as before.
Does this change anything for Reeve Consult clients?
No. Your payments, website and AI work stay with Reeve Consult and the people you already deal with.
Who is Adapt Leads for?
Adapt Leads is for anyone who sells to UK businesses, whether you are based in the UK or selling in from abroad, from one founder to a whole sales team. A manufacturer selling to timber merchants and an IT firm looking for accountants with a new director both use the same platform.
What is Adaptive Context?
Adaptive Context is the engine at the centre of Adapt Leads. It ties each new fact, such as a register filing, a website, a reply or a call, to the right business and gives it weight as the evidence grows, so every agent and every screen works from the latest version of the record.
How does Adapt Leads show the data is accurate?
Every value carries a label: Proven, Claimed or Contested. A phone number, email or website is only marked Proven when two independent sources agree or the official register confirms it, and Adapt Leads never fills a gap with a guess.
Does anything get sent without my approval?
No. The agents prepare the list, the reason to get in touch and the first drafts, but drafts, campaign starts and paid actions wait for your OK. Email goes out from your own mailboxes and LinkedIn runs in your own browser.
Can I use Adapt Leads from ChatGPT or Claude?
Yes. The Adapt Leads MCP connector lets Claude, ChatGPT, Cursor and other assistants search the book and read records, and a new key starts read-only.
How much does Adapt Leads cost?
Plans start at £39 a month for 1,000 exports and go up to £499 a month for 50,000, with a custom plan above that. There is no card needed to start and no per-seat fee. Current plans are on adaptleads.co.uk/pricing.
When can I use it?
Adapt Leads is launching soon. You can take a look now at adaptleads.co.uk, try the app with sample data and get started early.
Where can I read about the data?
Adapt Leads has its own privacy notice, terms and data removal page at adaptleads.co.uk.
Launching soon
See Adapt Leads before it launches.
Visit the site, try the app with sample data and get started early.