Understand customer spending
See patterns in new and returning customer spend. Use them to explore whether changes in sales are linked to attracting customers, repeat visits or spending levels.
AUTHORISED DOJO PARTNER
DOJO Intelligence
Understand what is happening behind your sales figures.
A quiet week leaves you with a question: is trade down across the area, or is something different in your business? DOJO Intelligence adds customer spending patterns and competitor comparisons to the figures you already have.
Free consultation · No obligation
Weekly reportsRegular business review
Customer insightsNew and returning spend
BenchmarkingLocal and national
business insights software
Understand what is happening behind your sales figures.
Understand what is happening behind your sales figures.
IN BRIEF
What is DOJO Intelligence?
Was it a quiet week for everyone nearby, or just your business? DOJO Intelligence helps you put your sales into context, with local and national competitor comparisons and patterns in new and returning customer spending. Use that information to decide where to look more closely, whether you are reviewing a promotion or trying to understand a fall in trade.
BEST SUITED TO
A DOJO business that wants to review spending patterns and compare performance.
THE IMPORTANT DETAILS
Plan eligibility, location coverage, definitions, update frequency, data limits and recurring price.
WHAT IT DOES
Make decisions with a wider view of trade.
Look beyond the total on your sales report to see customer and market patterns that deserve attention.
Put performance in context
Local and national benchmarking helps you compare your business with similar businesses. The comparison group matters: we help you establish what the figures represent for your location.
Build a weekly review
Weekly reports give you a regular starting point for discussing performance. Focus the review on a decision, such as whether an offer is worth repeating or a quieter period needs attention.
Review promotions
Look at spending trends around a campaign or loyalty activity. Combine those patterns with your own sales and campaign records before deciding what to repeat or change.
See beyond individual transactions
Customer and market patterns add context to your payment records. They do not identify every customer or explain every cause behind a change in sales.
WHERE IT MAY HELP
Where it makes a difference
Start with the business decision you want to make, then use customer and market patterns to inform it.
An independent venue
If sales have slowed, compare your own trend with the market before changing prices or promotions. We help you establish which comparisons and reports are available.
A business with several locations
Look at where performance differs and decide where a closer review would help. We help clarify access, reporting and the cost of covering your locations.
A marketing review
If you ran an offer, examine new and returning customer spending alongside campaign costs and sales. A change in the figures is useful evidence, but is not proof of what caused it.
IN PRACTICE
A quiet week needs an explanation
If sales fall, a comparison with similar businesses can help you decide what to investigate. A wider market slowdown and a change in your own returning-customer spending suggest different questions. Bring the reports together with your own trading knowledge before changing a promotion or your prices.
Start with a question your usual sales report cannot answer. You might know that revenue fell but want to understand whether returning-customer spending also changed, or whether comparable businesses saw the same pattern. That gives the reports a purpose. A weekly review can then focus on a decision, instead of producing another dashboard that nobody has time to use.
Comparisons also need context. Match the periods you are reviewing and account for changes you already know about, such as opening hours or an event. A promotion followed by higher spending is a useful pattern to examine, but it does not by itself prove the promotion caused the increase. Use the market information alongside your own records and knowledge of the business.
YOUR OPTIONS
How do the options compare?
Compare the role of each option with the job you need it to do.
| Option | What it does | Question to ask |
|---|---|---|
| DOJO IntelligenceTHIS PRODUCT | Customer spending patterns, competitor comparisons and weekly business reports. | Plan eligibility, location coverage, definitions, update frequency, data limits and recurring price. |
| Payment dashboard | Transactions and day-to-day account information. | Do I need to reconcile payments or understand wider performance? |
| EPOS analytics | Sales, products and other information recorded by your till. | Do I need product-level detail, market context or both? |
Related pages: DOJO Bookings · DOJO Intelligence · DOJO Pocket
UNDERSTAND THE COST
What should the quote include?
Know which reports and locations the subscription covers.
We help you establish which plan includes the insights you need, which locations it covers and the ongoing price. If a trial or introductory offer is available, we explain its eligibility, end date and renewal cost before you decide. Access and data availability depend on the account and plan.
Understand card processing fees ↗What your offer should explain.
- 01Subscription
The plan, locations included and any recurring charges.
- 02Setup and access
What is configured or connected, and who will have access.
- 03Included functions
The reports or booking tools included, with any paid extras.
- 04Trial and cancellation
Any introductory terms, the ongoing price and how to end the subscription.
Your quote should identify the plan and locations it covers.
BEFORE YOU COMMIT
Start with the question behind the figures.
We can explain the reports available for the decision you want to make, along with access and subscription costs.
Start with a decision
Tell us whether you want to understand a quiet period, customer retention, a promotion or differences between locations.
Match the reports
We help establish which customer and competitor comparisons address that question, including their data limits.
Review access and cost
Confirm the plan, locations, any introductory offer and ongoing charges in writing.
Use the findings
Bring the reports together with your own trading knowledge and sales records to decide what to investigate or change.
BEFORE YOU DECIDE
DOJO Intelligence questions.
Answers about features, costs and getting started.
Explore DOJO Intelligence ↗What is DOJO Intelligence?
It is a business insights tool combining customer spending patterns, competitor benchmarking and weekly reports. We help you understand its role alongside your payment and till reports.
Does it show customer behaviour?
It shows patterns in new and returning customer spending. The available detail depends on the data and account; it is not a record of every individual customer.
Can I compare with competitors?
Local and national benchmarking is available. We help you establish the comparison group and coverage so you can judge what the figures mean for your business.
Does it identify individual customers?
Do not treat market-level spending insights as an identified list of people. We help clarify what each report contains and the access and data-use terms.
Is it free?
Access depends on your plan and any eligible introductory offer. We help you establish the ongoing price before you sign up.
Is there a three-month trial?
Trial availability and duration depend on the current offer and your eligibility. We help confirm any trial, its conditions and the price afterwards in writing.
Can the data prove a campaign caused sales?
The reports help you assess patterns, but cannot establish causation on their own. Compare them with your campaign dates, spending and other changes in the business.
Will it work for multiple locations?
We can help you establish which locations and comparisons are available on your account and whether additional charges apply.
PRODUCT GUIDANCE
What would you like your sales figures to explain?
Tell us whether you are reviewing customer spending, a promotion or differences between locations. We can show you where DOJO Intelligence could add context.
No obligation · Terms depend on the provider’s written offer